Independent Contractors and Businesses Association (ICBA)

Social Media for your Business (Afternoon Session)
Wednesday, February 12th, 2020
Coast High Country Inn
4051 4th Avenue
Whitehorse, Yukon
Y1A 1H1
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Registration Deadline
Wednesday, February 12th, 2020
Event Description

As an organization you likely have an annual budget for advertising, however it is most likely your real influential marketers are already residing inside your organization. Those are your employees.


Many employees share their opinion about their employer on Facebook, Instagram, Twitter, LinkedIn and other social media platforms.  Your employees have a powerful voice that can have both a positive and negative impact on your business.


We have all heard triumphant stories of companies that leverage social media to increase their brand awareness and generate new business. But we’ve also heard those stories in which an employee has created significant negative attention and consequences for their employers.

In terms of the internal benefits, social media can be a commanding tool for employees, helping them to collaborate, share ideas and solve problems. And research has shown that over 80% of employees believe that social media improves their working relationships and 60% believe social media supports decision-making processes.


Conversely, 8% of employers have fired employees because of statements made on social media, and 20% of employers have disciplined employees for social media misuse.

Is there middle ground?  Should you allow employees to use social media at work? And if so to what extent?


In this 2 hour session will explore the pros and cons associated with social media in the workplace and look at:

·         Framework for creating a Social Media Policy

·         How to best Communicate your Policy

·         Explore Employee Social Media Rights & Responsibilities (and consequences)

·         Finding a balance between when and how employees can use Social Media in 

          the workplace

·         Discuss the Employers Social Media Rights & Responsibilities


Presenter: Pamela Bragg

Pamela is owner of Sarkany Management Inc., a Human Resources Consulting firm, which offers a broad range of HR services, including customized training options. 


Pamela has a comprehensive background in human resources including being Senior HR Director for a Lafarge Construction Materials. She holds a Masters Certificate in Strategic Human Resources & in Organizational Change.


Disclaimer: The content of this presentation is for informational purposes only and should not be construed as legal advice.

Contact & Support

For support or inquiries, please contact Ally Bodnar at 604-298-7795 or

All prices in Canadian dollars
Ticket Price
ICBA Member $200.00
Non-Member $250.00
Special Promotion: Group Discount
Register 2 employees and SAVE 10% off each additional registration!
12:00pm - 12:30pm
12:30pm - 4:30pm
Presentation plus Q&A
Cancellation &
Refund Policy



Cancellations received at least 14 business days prior to the course date will result in a full refund.


Cancellations received less than 14 business days but more than 7 full business days prior to the course date are subject to an administration fee of $100 per day for full and half-day seminars, or $25 for breakfast sessions.


Registrants who do not show up for a course, and/or who do not notify ICBA at least 7 full business days prior to the course date will be assessed the full cost of the course. There will be no refunds or credits in this case.


Substitution of attendees is permitted up to and including the day of the course.




ICBA may have to postpone or cancel courses due to insufficient enrolment, in which case ICBA’s liability will be limited to a refund of the registration fee.


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